The partnership provides effortless social media management for busy trade businesses looking to save time and effort while building their brand

ATLANTA, GA, September 11, 2024 – FieldEdge by Xplor, a powerful all-in-one software platform for home contracting businesses, has today announced it has teamed up with the service business industry’s leading automated social media planner, Social Jazz. The new initiative is designed to help trade businesses simplify branding and promotion, by establishing an engaging social media presence and growing their following.

According to a recent study, 68 percent of U.S. consumers use social media to stay informed about new products or services, while 76 percent of consumers value how quickly a brand can respond to their needs1. Social Jazz specializes in helping service businesses generate HVAC-specific, automated social media plans, designed to help them attract and retain customers. For HVAC companies specifically, maintaining an active social media presence can increase brand awareness, showcase expertise, and build trust with potential customers.

How Social Jazz works

Here’s how Social Jazz works:

  1. At signup, FieldEdge by Xplor members choose industry-relevant topics and events of interest.
  2. Social Jazz learns what’s most effective for their trade business, and then plans 12 months of social media posts based on those choices.
  3. Social Jazz automatically publishes the posts to the contractor’s social media accounts.

“We work with thousands of businesses and understand that owners wear many hats,” said Lisa Marino, Vice President, Field Services Marketing for Xplor Technologies. “Maintaining a social media presence can be challenging, but in today’s market, it’s essential for business success. Thankfully, FieldEdge and Social Jazz do all the legwork. Social Jazz provides a significant opportunity to help operators connect with their audience and grow a following. Their team of content curators keep a pulse on industry trends that matter to homeowners, helping you increase engagement, brand recognition, and job requests for your business.”

Why social media is essential for brand awareness

The role of social media in business discovery and credibility amongst U.S. consumers is increasing. Regular engagement, alongside positive reviews, photos, and testimonials are key factors in building and maintaining consumer trust.

“We’re excited to partner with FieldEdge, the premier field service software, to help contractors easily and effortlessly build their brand online and engage social media audiences like never before,” stated Paul Baccaro, Social Jazz CEO & Founder. “Our social media management platform provides expertly crafted, industry-specific content to keep their feeds active, alive, and relevant, with easy customization to meet contractors’ unique needs. We look forward to empowering FieldEdge members to stand out and succeed.”

All FieldEdge members are eligible for a free 7-day trial of Social Jazz. As a preferred vendor for Carrier, Bryant, and International Comfort Products (ICP), Social Jazz also offers pre-loaded social media posts for these brands within the platform. HVAC businesses using Social Jazz can qualify for Co-op dollars when using Carrier, Bryant and ICP branded posts.

Support from Social Jazz is now available to all FieldEdge members. To find out more visit the website.

About Xplor Technologies

Xplor Technologies is a global platform integrating SaaS (Software as a Service) solutions, embedded payments, and tools to help businesses grow and succeed. We provide enterprise-grade SaaS solutions for businesses in “everyday life” verticals: Childcare & Education, Fitness & Wellbeing, Field Services and Personal Services. Xplor Technologies serves over 106,000 customers, that processed over $37 billion in payments and operated across 20 markets in 2023.

About FieldEdge

FieldEdge by Xplor is a leading provider of SaaS business management solutions for the HVAC, plumbing, and electrical industries, and has helped thousands of service-based organizations increase their sales performance and workforce productivity.

1 – Sprout Social Index 2023 August 2023.